Joan Fitzgerald

Services

Branding
Social Media Strategy and Design
Visual and Print Design
Web Design

Joan Fitzgerald for Assembly was one of several campaigns I supported through design and digital strategy. I created her branding, built her Squarespace website, designed social media graphics, and produced campaign mailers—ensuring a consistent visual identity across every touchpoint. The goal was to convey focus, confidence, and approachability—values at the heart of her message. Joan went on to win her race, and the campaign’s branding continues to support her work and connect with her community and constituents.

Website →

Close-up of a person using a laptop showing a campaign webpage for Joan Fitzgerald, Democratic candidate for assembly, featuring a smiling woman with curly hair and glasses, wearing a maroon blazer.
Open laptop on a desk displaying a webpage with sections titled 'Connected to Our Communities' and 'Focused on Our Shared Values', featuring images of a woman with glasses and curly hair in different settings, and a notebook with a pen beside the laptop.
Two smartphones displaying a political campaign website for Joan Fitzgerald. The left screen shows a photo of Joan Fitzgerald, a woman with curly hair and glasses, smiling and crossing her arms. The right screen displays endorsements including Everytown for Gun Safety, Planned Parenthood, Wisconsin Conservation Voters, and Emily's List.
Webpage featuring a group photo of five people standing inside a living room, with the heading 'About Joan' and a headline 'About Joan'.
A woman standing on a lawn holding a sign that says 'Joan Fitzgerald for Assembly'. There are two campaign signs in front of her, one for Melissa Ratcliff and one for Tammy Baldwin. The woman is smiling and wearing glasses and a striped shirt.
Campaign flyer for Joan Fitzgerald's election, showing a group of people holding signs, with text highlighting her leadership platform and values.
Digital campaign flyers for Joan Fitzgerald, promoting a vote drive and a political event, with a smiling woman wearing glasses and a maroon cardigan.
Instagram post endorsing Joan Fitzgerald for the Action Fund with a logo and profile picture of Joan Fitzgerald.
Instagram post announcing Joan Fitzgerald as a Democratic candidate for Assembly, endorsed by Senator-Elect Melissa Ratcliff, with photos of both women and campaign graphics.
Instagram campaign promoting Joan Fitzgerald for assembly with a quote about her qualifications and endorsement from Governor Tony Evers. The post features a picture of Joan Fitzgerald and another person, with a red and blue design background and social media engagement icons below.
Man wearing sunglasses and casual clothes holding a large Joan Fitzgerald campaign sign on a street in a park.
Group of people holding signs that read 'Joan Fitzgerald for Assembly' in a room with beige walls, a clock, and a podium, celebrating Joan Fitzgerald's campaign.

Projects